If a company does not notice a change in the environment the company will get in trouble. This is what we call innovation in the broader sense. As the environment changes constantly companies have to adapt their products, processes or even business model to these changes. List of Figuresįigure 1: The BCG Matrix under influence of experience curve and life-cycle curveįigure 2: The implication for the four quadrants of the BCG-Matrixįigure 5: Development of CGM of product 1.įigure 6: Development of utilization of companyįigure 7: Development of sold units in market 1įigure 8: Development of revenue in marketįigure 9: Development of market share market 1įigure 11: Price development in market 2.įigure 12: Development of revenue in marketįigure 13: BCG Matrix for period five for company 1 1 IntroductionĬompanies as social systems of our society can only survive if they create something which is in exchange with their environment of value.
Table 3: Data for the BCG Matrix for company 1. Table 2: Calculation of relative market share Illustration not visible in this excerpt List of Tables Publication bibliography List of Abbreviations Companyģ.5 Application of the BCG model to the simulation
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